DST24000 | Common Sources of Revenue from Digital Services Activities
From HM Revenue & Customs · Digital Services Tax Manual
DST23000 explained that Digital Services revenues will include all revenues received in connection with a digital services activity. This section briefly summarises some of the more common sources of revenues received from providing digital services activities. This is not intended to be exhaustive.
Social media services
Social media services will often receive revenues from:
displaying advertising to users of the service
subscription or other access fees from users of the service
charging users to access specific content on the platform
other direct fees from users of the service
sale or licencing of user data
Internet search engines
Internet search engines will typically receive revenues from:
Search advertising on the group’s search engine results
Search advertising shown by the search engine on third-party websites
Other search advertising revenues
sale/licencing of user data
Online marketplaces
Online marketplaces will often receive revenues from:
Commission fees received for facilitating transactions between users
Delivery fees
Fees to access or otherwise buy and sell products, services or other property on the platform
Fees from advertising products to users of the marketplace, either by preferential search listings or display advertising
General advertising on the marketplace
Subscription fees to access marketplace services
The purchase price of the goods or services being exchanged or advertised on the online marketplace would not typically be expected to be recognised as revenue in the online marketplace’s accounts.