VATINS1530 | General introduction and law: Issues arising from the VAT Legislation: UK supplies of exempt insurance related services
From HM Revenue & Customs · VAT Insurance
Insurance related services qualify for exemption only if supplied by insurance brokersor agents acting in an intermediary capacity.
The questions you need to consider are as follows:
is the intermediary acting between an insurer and an insured person (or a person seeking insurance)? See VATINS5220 (if the intermediary is acting between an insurer who is not permitted, consult VATINS2530);
is the intermediary an insurance broker or an insurance agent? See VATINS5200;
is the intermediary supplying services that are related to insurance or reinsurance transactions? See VATINS5240; and
are the related services part of a mixed or multiple supply including other services? See VATINS7400.