VATPOSS06400 | General rule: Supplies to non-business customers (B2C)
From HM Revenue & Customs · VAT Place of Supply of Services
The general rule for B2C supplies is that the place of supply is where the supplier belongs, irrespective of the location of their customer. So, for example, a vet established only in the UK when supplying his services to a French non-business customer would charge UK VAT even if the work was carried out in France.
The general rule for B2C supplies is the same as the basic rule under pre-2010 legislation.