VATINS2210 | What is insurance for the Purpose of the Exemption: Money's worth
From HM Revenue & Customs · VAT Insurance
The reference to money or money’s worth simply means that a claim might be settledthrough the provision of a service or replacement goods which the insured would otherwisehave to pay for.
For example:
The AA are correctly seen to be providing insurance as part of their membership subscriptions. Although they do not make a cash payment, they provide a breakdown service to members when the need arises; and, similarly
BUPA will provide health care to members when needed. This aspect is specifically covered in the first of the three points listed above.